The domains where I study how systems fail predictable groups of people.
Maternal, cognitive, and psychological systems - the recurring patterns in how products, services, and institutions break down around the humans they claim to serve.
Maternal Systems
Maternal systems fail because care load is invisible to organisational metrics. The most complex operational intelligence on Earth is structurally excluded from every system that measures productivity.
Failure pattern: isolation from the network
Cognitive Systems
Cognitive systems fail when interfaces assume everyone processes information the same way. Numerical exclusion, attention fragmentation, and literacy barriers are treated as user error instead of design failure.
Failure pattern: access degrades by design
Psychological Systems
Psychological systems fail when interfaces re-traumatise the people they claim to help. Trust breaks when information is fragmented, when consent is performative, and when safety is an afterthought.
Failure pattern: path ends with no exit
Each domain above has a corresponding lab experiment - tools and prototypes built to test these failure patterns in practice.
Explore the labEnterprise
Case studies from professional practice
Shipping design at scale across life sciences, fintech, and regulated enterprise environments.
CRM Life Science
Making scientific complexity navigable. CRM infrastructure for regulated environments where generic tools fail.
Payment Devices App
Reducing friction in critical financial flows. Redesigning refund and tip operations used by 30,000+ merchants daily.
Design Systems for Life Sciences
Design infrastructure for regulated science. 20+ applications, 100% compliance, 60% faster development.
Expertise & Focus Areas
- Product Design Portfolio Dublin
- Life Sciences UX Case Studies
- Healthcare Design Systems
- Medical Device UX
- Pharmaceutical CRM Design
- FemHealth Platform UX
- Clinical Research UX