Navigate using tab key and arrow keys. Press Escape to return home.
Currently full for 2026. Not taking new client work until next year. Email to join the 2027 waitlist →
I help teams find where their product breaks under real life, and fix it fast.
I've shipped 20 products solo, from database to deploy. I know what it takes to go from idea to live URL.
Users who:
Real users do not behave like this.
That is where your product is losing money. Quietly. Every week. Most analytics dashboards will not tell you which moment broke them. I will.
Fixed price, fixed scope, one to three weeks. If you are not sure which one fits, book a free 30-minute discovery call and I will tell you which (or none).
I analyse your product and identify the gap between how it was designed and how it actually behaves under real life.
Best for:SaaS products with retention issues. Health, fintech, or any complex flow.
Join 2027 waitlistI add practical AI features to your existing product in one to two weeks. No hype. Useful implementation.
Best for:Product teams that have been talking about AI for months and have not shipped anything users actually use.
Join 2027 waitlistA credible launch site that actually converts. Brand-light, fast, and yours to update.
Best for:Solo founders and indie product makers shipping their first public surface.
Join 2027 waitlistPrices exclude VAT where applicable. Payment processed by Stripe; receipt sent automatically and a VAT-compliant invoice is available on request. 50% deposit, 50% at handover for engagements over €3,000.
If you are not a product team but a designer trying to level up, port-folio, or get unstuck, here are two smaller things.
Most "mentoring" is a one-off coffee chat that does not change anything. This is four sessions over six to eight weeks, with written prep before each one and async follow-up after. Designed to actually shift something: a re-entry, a level-up, a portfolio that lands roles, or a product decision you keep avoiding.
Who it's for
What you get
Can I pay in instalments?
Engagements over €3,000 (AI Layering and Founder Site): 50% deposit, 50% at handover. The €2,500 audit and mentoring pack are paid up front through Stripe. For larger custom contracts I am happy to invoice in two or three milestones.
Do you do retainers or ongoing work?
Not as my main offer. After an audit or AI layering engagement I include 30 days of follow-up support. Beyond that, occasional fractional design days, by arrangement, for past clients only.
Are you available for full-time roles?
Not currently.
How does invoicing work?
Payment goes through Stripe. You will get an automatic email receipt straight away. If you need a VAT-compliant invoice with company details (or are an EU business needing a B2B reverse-charge invoice), email me after purchase with your details and I will send one over.
I am a non-profit / community project.
I keep two pro-bono slots per year for women-led, health-focused, or refugee/migrant projects. Email me with the brief.
Want to work together in 2027
Send me a short sketch of what you’re working on and what you’d want help with. I review the waitlist quarterly and reach out as slots open.